Mortgage Lending Ethics & Trust

According to recent polls, two-thirds of Americans do not trust advertisements from mortgage lenders. No wonder homebuyers have lost confidence in the whole lending industry. That’s where we come in. We’re LendEthics. And like our name implies, we’re here to bring integrity and trust back into the lending business.

We understand that under any market conditions, people deserve three basic things:

1. A good rate
2. To work with a lender they can trust
3. To have confidence in the ability of their lender.

With this in mind, we’ve built our company on these three mandatory requirements. So here’s our story – “Our Seal of Ethics”, if you will:

A.	Best Rates: We always strive to secure the best rate for your loan: Our network is made up of Approved Loan Professionals who are trained and educated to get the best loan and rate based on your personal needs and qualifications. They will not misquote you or provide false rates to win your business! These are trained and Approved Loan Professionals who work hard to give you the best loan options with the best rates.
B.	Rated for peace of mind: We have the best rating system in the mortgage industry. Our system lets people just like you rate their loan experience as well as their specific Loan Professional. We realize this information gives valuable insight when choosing your Lender. The way it works is simple. Once you’ve signed up for a quote, we will select up to four appropriate Loan Professionals and email their essential information to you. This will include their current ratings and comments from their previous customers. Then it’s up to you. Let the judging begin.
C.	Certification: All our Loan Professionals are Approved. As it stands now, Loan Professionals are NOT required to be certified, educated and in some cases licensed. No, that’s not a typo. It’s true. And for us, it’s unacceptable. That’s why we only approve Educated and Certificated Loan Professionals. Our Loan Professionals are trained to integrate sound financial planning advice into the mortgage process, ensuring the best loan for your overall financial situation.
D.	Zero-tolerance policy: We practice what we preach. If we receive a low rating on one of our Loan Professionals, we conduct an internal investigation. If LendEthics discovers any unethical practices or tactics are being used by that Loan Professional, they will be removed from the LendEthics network permanently. Some of the most common unethical practices include “bait and switch” (i.e.: quoting low rates up front only to explain later or at signing, that the rate has changed). Other common practices are unknown, undisclosed or hidden fees, and adding a pre-payment penalty last minute. These practices are not tolerated by LendEthics; and Loan Professionals that use these tactics will be removed from our network – guaranteed!
For too long, a prevailing attitude of “anything goes” has permeated the loan industry. That’s why we felt it was time to raise the bar. And put the power back into the hands of the people by providing the experience and advice of others who have worked with our Lending Professionals first hand. At LendEthics - we are Rated by the People. For the People.